OUR DATABASE

About our Database

O ur main business database consists of both general company records where we have contact details of companies including telephone, fax, email, address, classification etc, as well as person specific records linked to a specific contact person and their job title.

We also have a general email database consisting of just over 14 million unique emails, of which 7 million are confirmed active. We are able to segment this database across various fields such as broad industry, specific business classification etc.

We actively manage our database on a daily basis adding, updating and removing records where necessary. All data is run through various checks before being added to remove human error as far as possible. The database is housed in a Microsoft SQL environment, where our dedicated technicians and programmers actively manage the data along with creating additional applications to constantly improve the quality and level of detail held.

Our Database by the Numbers

Company
Names

Company Names

573,125

Telephone
Numbers

Telophone Numbers

607,668

Email
Addresses

Email Addresses

1,175,728

Postal
Addresses

Postal Addresses

123,116

Physical
Addresses

Physica Addresses

359,211

Fax
Numbers

Fax Numbers

181,035

Cell
Numbers

Cellphone Numbers

172,124

Decision
Makers

Website Addresses

1,133,613

How does Our Database work?

We have created a number of indexes and indicators that enable us to quickly slice and dice data to provide our clients with very targeted data lists which have the best chance of generating results.

BELOW IS A QUICK SNAPSHOT OF SOME OF THE FIELDS AVAILABLE:

Associations

Associations

22,765

Automotive

Automotive

109,683

Building & Contruction

Building & Construction

159,178

Education & Training

Education & Training

112,468

Financial Services

Financial Services

241,903

General Services

General Services

344,821

Government

Government

113,810

Health & Beauty

Health & Beauty

22,074

Hospitality

Hospitality

156,834

IT / Telecoms / Electrical

Electrical

115,219

Manufacturing & Production

Manufacturing & Production

341,991

Medical

Medical

115,197

Professional Services

Professional Services

251,570

Real Estate

Real Estate

50,187

Religious

Religious

11,973

Retail

Retail

153,796

Transport & Distribution

Transport & Distribution

187,094

Other Positions

Other Positions-01

206,834

Administration
Consultant
Administrator
Receptionist
Technician

Middle Management

Other Middle Management-01

126,853

Manager
Project Manager
General Manager
Senior Manager
Office Manager

Finance

Finance-01

77,504

Financial Manager
Accountant
Financial Director
Financial Adviser
Chief Financial Officer

IT Management

IT Management-01

72,304

IT Manager
Software Developer
IT Technician
Developer
IT Specialist

Sales

Sales-01

64,843

Sales Manager
Account Manager
Sales Executive
Sales Consultant
Sales Representative

Administration

Administration-01

64,575

Administration
Administrator
Administrative Assistant
Office Administrator
Admin Clerk

Operations

Operations-01

42,906

Operations Manager
Operations Director
Chief Operating Officer
Operational Manager
Regional Operations Manager

Directors & Partners

Other Directors And Partners-01-01

41,034

Director
Partner
Executive Director
Deputy Director
Technical Director

HR & Training

HR & Training-01

37,636

Human Resources Manager
Recruitment Consultant
HR Manager
Human Resources Officer
HR Administrator

Client & Customer Relations

Client & Customer Relations-01

35,503

Customer Services
Communications Manager
Client Relationship Manager
Communications Officer
Public Relations Officer

MD/CEOs

CEOs-01

32,938

Managing Director
Owner
Chief Executive Officer
Senior Partner
Chairman

Portfolio Managers

Portfolio Managers & Analysts-01

29,632

Business Analyst
Analyst
Portfolio Manager
Senior Business Analyst
Test Analyst

Marketing

Marketing-01

29,054

Marketing Manager
Business Development Manager
Marketing Assistant
Marketing Director
Business Development

PAs & Secretaries

PAs & Secretaries-01

25,122

Personal Assistant
Secretary
Executive Secretary
Executive Personal Assistant
Executive Assistant

Project Planning

Project Planning-01

20,468

Project Manager
Project Administrator
Project Coordinator
Project Engineer
Senior Project Manager

Procurement & Buying

Procurement & Planning-01

15,888

Buyer
Procurement Manager
Stock Controller
Procurement Officer
Senior Buyer

Health & Safety

Health & Safety-01

14,704

Safety Officer
Quality Manager
Quality Assurance
Quality Assurance Manager
Quality Controller

Regional & Branch Managers

Regional & Branch Managers-01

14,529

Branch Manager
Regional Manager
Area Manager
Regional Director
Regional General Manager

Production

Production-01

12,711

Production Manager
Product Specialist
Workshop Manager
Production Supervisor
Production Planner

Compliance

Compliance-01

11,422

Legal Adviser
Compliance Officer
Company Secretary
Legal Secretary
Compliance Manager

Brand & Product Manager

Branding & Product Management-01

5,159

Product Manager
Brand Manager
Assistant Brand Manager
Category Manager
Senior Brand Manager

We have 8 company size categories based on the number of unique emails associated with each company. Below is a breakdown of the unique company counts and total number of emails linked to each of the company size categories.

Company Size:
1-10

1-10

14,003

Company Size:
11-50

11-50

208,254

Company Size:
51-200

51-200

320,482

Company Size:
201-500

201-500

181,855

Company Size:
501-1,000

501-1000

146,968

Company Size:
1,001-5,000

1001-5000

258,507

Company Size:
5,001-10,000

5001-10000

119,160

Company Size:
10,000+

10000+

127,915

1. LIMPOPO:

42,252

2. NORTH WEST:

48,999

3. GAUTENG

1,056,698

4. MPUMALANGA:

67,828

5. NORTHERN CAPE:

28,114

6. FREE STATE:

56,546

7. KWAZULU-NATAL:

306,912

8. EASTERN CAPE:

141,245

9. WESTERN CAPE:

424,695

Company Name: This is generally the trading name for a company.

Telephone: This is generally the switchboard number for a company.

Postal Address: This is the postal address for a company.

Physical Address: This is the street addres location of a business.

X/Y Co-Ords: GPS co-ordinates for a company.

Head Office: This indicates the Head Office location for a company.

Specific Business Classification: This indicates the specific industry and activities undertaken by a company.

BEE Status: Where available we capture a company’s BEE status as disclosed on their latest BEE certificate.

Share Code: For JSE listed entities we allocate the relevant share code. Main entities have an “M” in the stock code, susidiaries have an “S”.

Direct Telephone: Where available a person’s direct telephone number is provided.

State Owned Indicator: We have a marker that enables us to identify all state owned entities.

Site Count: This is a count of the number of distinct sites linked to a company.

Specific Designation: This indicates the exact designation.job title a person has.

Name/Surname/Full Name: This is the relevant name / surname for each person on the base.

Shopping Cart: This indicator is for websites that likely have a shopping cart based on ceertain keyword and html tag searches.

Google Verification Code: This indicates if a website has a Google verification code, which is a good indicator that they likely spend on Google Adwords.

Employee Count: Two employee count indicators are held. The first an exact integer value and the second is an employee count band of which there are 8 bands:
1-10
11-50
51-200
201-500
501-1,000
1,001-5,000
5,001-10,000
10,000+ employees

Email Address: We hold only 1 email address per record in the base.

Fax: This is generally the company fax number.

Cell: Where available we have the cell number for a company or person.

Website Address: This is the relevant website address for a company.

Franchise Indicator: This indicates if a company is part of a franchise.

Email Count: An indicator for the number of emails associated with a domain.

Broad Designation: This indicates the braod job function a person is associated with e.g. sales, marketing, etc.

Race: We have indicators for Black, White and Indian which is established based on their name/surname.

Area Indicators: We hold 4 area indicators as follow: Province, Broad Area, Town and Suburb.

Broad Business Classification: Each specific classification is linked to one of 17 Broad Classifications.

Company Type: There are 5 types: Education, Gvernment, International Blue Chips, JSE Listed & Subsidiaries, Private / Other entities.

SMTP Response: We keep track of the email smtp response which advises if an email is valid or not. Invalid emails are excluded from the base.

Facebook Pixel: This indicates if a website has a Facebook pixel which is used in tracking facebook activity.

Website Page Count: The number of website pages associated with a domain.

Salutation: This is the salutation related to a specific person and generally enables segmentation by gender.

Company Registration Number and/or Company VAT Number: Where available these details are held for the relevant company.

Designation Grading: Filter by designation seniority:
1 – C-Level
2 – Senior Management
3 – Management
4 – Specialist / Technical
5 – Admin and Support